Represented Blue Cross and Blue Shield of Minnesota in their site selection for a second retail store in Roseville.
The team of executive director Paul Donovan, associate Jeremy Striffler and senior director Tom Martin helped Blue Cross evaluate and identify a new location at the Crossroads of Roseville Mall, located just north of Rosedale Center on County Road B2. The new store will open later this year.
Tom Martin said that Blue Cross liked the location because of its proximity to Rosedale and its access to Interstate 35W and Highway 36. “Demographically, Roseville fits the profile of a dense regional retail area and allows for strong traffic counts, visibility and easy access from many parts of the Twin Cities,” Tom explained.
The team represented the client in everything from evaluating Roseville against other markets to negotiating the new lease. CWN’s GIS department also assisted in giving the client demographic details for the area.
Both current and prospective Blue Cross clients can use the retail stores for support, service and education about individual plans and Medicare coverage. Blue Cross opened a similar store in Edina last year, another CWN project.
A grand opening is planned for later this year, in time for 2016 open enrollment.
CWN provides support for the 1,133,000 sq. ft. of Blue Cross real estate in the Twin Cities, including project management, lease administration, transaction management and facilities management. The two companies have partnered for more than 10 years.